detergent {MNP}R Documentation

Detergent Brand Choice

Description

This data set gives the detergent brand choice by households and the price of each brand.

Usage

data(detergent)

Format

A matrix containing 7 variables and 2657 observations

References

Chintagunta, P. K. and Prasad, A. R. (1998) “An Empirical Investigation of the ``Dynamic McFadden'' Model of Purchase Timing and Brand Choice: Implications for Market Structure”. Journal of Business and Economic Statistics vol. 16 no. 1 pp.2-12.


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